Why Your Business Can’t Afford to Ignore SEO
Picture this: 68% of your potential customers are standing outside a shop called "Google," but your business is hidden in the back alley with no signpost. That’s exactly what happens when you skip SEO – 93% of Aussies use Google to find services, yet 56% of local businesses haven’t even claimed their free Google Business listing! Here’s the kicker: every dollar you invest in SEO could return $22, while 88% of mobile users who search locally walk into a store within a day. Think about the tradie who optimises for “emergency plumbing Perth” versus one relying on word-of-mouth – the first gets 53% of website traffic from free search results, the other gets ghosted. You’re not just competing with rivals; you’re racing against the 75% of customers who never scroll past page one. With 46% of searches hunting for local businesses, appearing in those results isn’t optional – it’s survival. Start today, or watch competitors cash in on the 78% of mobile searchers ready to buy now. Key Stats Embedded: 68% search engine reliance (Impact Networking) $22 ROI per $1 spent (Exploding Topics) 88% local search conversions (Loopex Digital) 75% never click past page one (Luca Tagliaferro)